#Add social media meta tags wordpress how to#
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And they may click on a different search result.

If your meta description is cut off in the SERP, users may not get the full context of your page from your meta description.

(This is equivalent to about 960 pixels on desktop and 680 pixels on mobile.) But Google will cut them off after about 160 characters on desktop and 120 characters on mobile. Meta descriptions can technically be any length. Here are a few meta description best practices to follow, plus some examples. Differentiate your SERP result from competitorsĪnd those factors can indirectly influence your rankings.But they can indirectly influence rankings by encouraging a higher organic CTR for particular keywords. Meta descriptions aren’t a direct SEO ranking factor. Because more clicks means more visitors to your page. Your goal is to improve the CTR of your pages with enticing meta descriptions that make users want to click. It quickly gives readers your value proposition and makes them want to buy in-i.e., click your link.

Why Meta Descriptions Are Important for SEOĪn effective meta description is like a good sales pitch. Which may not make sense or be a good hook. If you don’t include a meta description, social media platforms will use the first text they can find or none at all. Like this: Meta description on social media Meta descriptions also often appear in many social shares. Keep in mind that Google does frequently rewrite meta descriptions that don’t match users’ search queries well.Īccording to Google, they use meta descriptions, rich snippets, and content on the page to decide what snippet to show on the SERP.Īnd your page’s meta description may change depending on the search term someone uses.īut if you follow the best practices to match user intent, you’ll have a better chance of Google using your description (more on that later). Meta descriptions also appear under the title tag on the SERP: Meta descriptions under the title tag on the SERP Here’s what that often looks like in WordPress: Meta description in WordPress On the SERP Most content management systems (CMSs) and plug-ins allow you to add and edit meta descriptions by typing in a designated field: You can find the meta description in a page’s HTML code. Here’s an example of what a page’s HTML meta description looks like: An example of page’s HTML meta description

Here’s what each one looks like: In Page Code Meta descriptions appear in your page code, on the SERP, and in some social media shares.

In this article, we’ll cover how to write engaging meta descriptions and how to use tools that check for meta description issues. That makes them a critical on-page SEO factor. Which means they can influence whether a user decides to visit your page. Meta descriptions can influence click-through rate (CTR). Like this: Meta description shows below page title and URL in SERP This short description shows up in the search engine results page (SERP) below the page title and URL. A meta description is an HTML element that summarizes a webpage’s content.

#Add social media meta tags wordpress full#

#Add social media meta tags wordpress code#

#Add social media meta tags wordpress how to#